Giving Tuesday: Give More, Spend Less - ABC5 News Des Moines, IA

Giving Tuesday: Give More, Spend Less

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By: Claire Powell


Americans spent millions of dollars on holiday gifts during Black Friday and Cyber Monday, but did they forget what the holidays are truly about?

A growing movement is encouraging people to spend less and give more and participate in Giving Tuesday. It's a global movement that brings charities, businesses and families together to give back to their communities.

It slowly started two years ago and now almost 8,000 non-profit organizations are involved and over 50 million people are talking about it on Twitter.

"You know we've been about shopping for the last few days and all about ourselves. Let's start thinking about others and I think it's really going to get people in the spirit" Kristi Knous, President of the Community Foundation of Greater Des Moines.

The foundation created Giving Cards in honor of Giving Tuesday. People can purchase a card on the Community Foundation of Greater Des Moines' website, give it as a gift and that person can donate the money to any charity in the nation.

"We developed these giving cards so people could give back to their community and enjoy the joy of giving when they're giving gifts," said Knous.

Sometimes businesses give the cards as gifts to all of their employees.

"Last year we used the giving card, gave it to associates so they could pay it forward to the charity of their choice. We gave them last Christmas and we plan to do it this year," said John Schreurs,  President of Strategic America.

For others, like Brenna Finnerty, they receive the card as a gift. Finnerty knew where she was donating the minute she received the card.

She was friends with Ashley Okland, a Des Moines realtor who was shot and killed in 2011. Finnerty is donating her money to the Ashley Okland Star Park and Playground.

"I think it's the perfect thing to do for someone. We all have causes that are near and dear to our hearts so helping somebody move that cause forward is just a great gift," said Brenna Finnerty, a giving card recipient.

The donation will help the park raise the $500,000 that it needs to break ground next year.  

"It's easy to get caught up in the sales and all the fun stuff, but I think it's time to spend time with family and friends and remember what you're thankful for and those who might not be as fortunate," said Finnerty.

To purchase a giving card visit, .  




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