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SOURCE Daymon Worldwide
STAMFORD, Conn., Sept. 26, 2013 /PRNewswire/ -- Global full service branding and sourcing partner Daymon Worldwide has combined Daymon Global Marketing with Daymon Design and its 30 years of branding and design services to create Galileo Global Branding Group. The agency offers the industry global concept-to-commercialization retail services through insights, strategy, branding and shopper marketing expertise.
"Daymon Worldwide and Galileo Global Branding Group work with more than 1,700 brands and 165,000 individual SKUs around the world, offering unmatched retail branding expertise to explore possibilities for our partners with a more informed, inspired global perspective," said Carla Cooper, CEO of Daymon Worldwide.
Global Insights Leveraged for Tangible Results
The retail industry is changing dramatically around the world. The divide between wealthy and poor consumers and young and old populations continues to grow in many countries, raising difficult socio-economic questions about how best to deliver relevant and compelling solutions.
Add to the mix the complex, social and cultural nuances affecting how consumers in different regions of the globe shop brands, and retail success becomes an increasingly difficult endeavor.
"We've watched reputable retailers around the globe struggle to gain ground in new markets and fail to deliver on-target brands, products and services," said Andres Siefken, Chief Marketing Officer of Daymon Worldwide. "By operating Galileo as a more centralized retail branding agency, we're able to leverage our unmatched insights and retail service capabilities to drive our customers' success."
Breaking Through Boundaries to Business Success
Finding answers begins with asking the right questions. With that in mind, Galileo teams start every conversation with, "I wonder if…"
The group's name, "Galileo," was inspired by the astronomer and philosopher who made his mark in history by challenging the status quo, promoting forward thinking validated by data and recognizing the power of observation. Galileo wisely stated that, "all truths are easy to understand once they are discovered; the point is to discover them."
"Whether elevating an existing brand or building a new one, introducing innovation or creating a new service, Galileo Global Branding Group approaches all retail challenges by looking beyond brand portfolios and corporate guidelines to consider all possibilities," said Siefken.
Galileo's capabilities encompass Insights & Strategy, Branding & Packaging and Shopper Marketing. Galileo's BrandDrive™ is a proven brand development methodology that's been market tested and shopper approved. The process includes Discover, Research, Ideate, Visualize, and Execute/Evaluate for the creation of breakthrough strategy to shelf solutions.
According to Siefken, "We develop strategy, brands and go-to-market planning with collaborative teams, and then bring those plans to life with top-notch creative and shopper marketing services, including packaging design, in-store consumer engagement, plus digital, social media and shopper marketing campaigns."
Data Driven and Consumer Inspired
There's no shortage of data for retailers and brands to use or purchase, but few companies have the expertise that Galileo Global Branding Group offers to transform insights into commercially viable initiatives.
Galileo's deep retail roots allow it to interpret insights through the lens of the shopper and tap into the target marketplace to discover new opportunities. By conducting extensive research, the group identifies opportunities through strategic insights and market focus.
Galileo's suite of services helps their clients to wonder all possibilities and discover the most compelling and relevant options through five proprietary tools. One of these tools, TrendBlenders™, is an approach that tracks global mega- and microtrends to uncover insights and identify unmet or underserved customer needs in a specific marketplace. "We analyze that information and take strategic action to deliver relevant and commercially viable innovation that satisfies those needs," said Siefken.
Other tools include MarketLens™ Diagnostic Process, offering precision focus on select markets through custom research, situation, market, competitive and consumer analysis, plus performance drivers and opportunities assessment; and WonderSessions™, combining custom research with brainstorming activities and team-building immersion to solve branding challenges and discover new business avenues.
Recognizing that gauging brand health is a key to future success, Galileo's BrandBarometer™ tracks key purchase drivers on measures such as innovation, modernity, salience, price/value and quality equation, allowing partners to understand how their brands stack up against the competition.
"We've successfully leveraged this customized approach to gauge the health of more than 200 brands, including major retailer Private Brand offerings, to identify key purchase drivers and opportunities for improved performance for our client partners," said Siefken. "This comparison information also provides clarity on consumer differentiation and loyalty among both brands and competitors."
Unparalleled Global Retail Reach
With dedicated offices in Lisbon, Portugal; Tokyo, Japan; Shenzhen, China; Seoul, South Korea; Sao Paulo, Brazil; Oslo, Norway; and our headquarters in Stamford, CT, Galileo has access to authentic, reliable local information and inspiration.
Cooper added, "Our work has generated billions in sales for the more than 100 retailers and 5,900 manufacturers we partner with across 14 channels of trade in 49 countries and six continents. We are excited for the future of Galileo Global Branding Group and the successful solutions we can bring to all our clients."
For more information about Galileo Global Branding Group, please visit the website at http://galileobranding.com/.
About Daymon Worldwide:
Daymon Worldwide is the only full-service global Private Brand and Consumer Interactions expert. We currently provide retail branding and sourcing expertise to more than 100 major retailers and 5,900 manufacturers in 49 countries. Daymon teams work directly and collaboratively with the world's leading suppliers and retailers to create and market ownable, differentiated brands in the marketplace that deliver exceptional value and improve people's lives. We currently handle more than 1,700 brands and approximately 165,000 individual SKUs globally. The company's expertise includes Private Brand development, branding and strategy, insights and measurement, global sourcing and shopper and consumer experience marketing. Founded in 1970, today Daymon has more than 28,550 associates worldwide, with offices located across six continents. For more information, please visit www.daymon.com.
Carolyn Knott, PR Director
Bill McCue, Vice President
North 6th Agency
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