Business Booms After Store's National TV Debut - ABC5 News Des Moines, IA

Business Booms After Store's National TV Debut

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By Alex Schuman


West End Salvage's first episode aired on HGTV four weeks ago, and the show's been good for business, to say the least. 

"We've had probably 100 to 150 emails a day are coming in," said Don Short, West End Salvage's owner. "I put in two new phone lines so now we have four.  The phones are ringing off the hook."

Usually, Short just restores and build furniture.  But on HGTV they focus on room makeovers, which is a service they offered before but not often.

"It's an extension of what we do, but a bit farther than what we normally do," he said

Most new customers ask for furniture, but a designer is on staff.  Short thinks the furniture's popularity comes from the fact it's recycling other people's junk.

"Everybody's got a little bit, 'I want to be a little more green," Short said. "What we're doing fits in with what people want to do." 

As things get busier, Short will have to hire on more staff.  He's already shooting how-to videos for the HGTV website, but it's still unclear if they will get picked up for a second season.

"If the time comes we'll talk about it then," he said.  "It's always flattering to be asked."

If you haven't caught the show yet, a marathon of all five episodes that have aired so far will start at 8 a.m. on Sunday.

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