Millions of Americans are taking to the stores this holiday weekend to find those best buys and sweet steals. Some take it very seriously shopping around the clock.
Eighteen hours after Valley West Mall opened, shoppers were still snatching up sales. I caught three ladies resting for a bit. They went out Thursday at 9:00 p.m., again at 12:30 a.m. and again.
"8 this morning and having a ball." It's a tradition for Shirley Maxwell's family to leave southwest Iowa for Des Moines to see what deals are to be had on Black Friday.
"Well, of course we're out supposed to be buying Christmas gifts for family, friends," Maxwell said. "We do pick up the occasional things that we just have to have when we see them."
She admits the hours of shopping are a becoming a blur.
"By this time in the day, you're almost wondering, 'OK, what all did I buy today?'"
Another team of shoppers have a similar tradition turning Black Friday into a girls weekend.
"We are making a night out of it and then going to spend the night at a hotel and get up and go again tomorrow," said the team spokeswoman's Trisha Calvin of Creston.
They skipped the midnight madness but still managed to find the discounts.
"I was actually surprised that there were still some of the Black Friday deal door busters when we got here, and the crowds haven't been too bad."
After putting in an eight hour day of shopping, this team is calling it a night. That's OK because there's still 32 days to shop until Christmas.
Black Friday is usually associated with the big box stores. Saturday is called Small Business Saturday. It's a promotion that's been around for a few years to push shoppers to support their locally-owned businesses.