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SOURCE: V2 Cigs
TVECA incorrectly attributes statements made by the Smoke-Free Alternatives Trade Association to V2 CIGS
Miami, Florida (PRWEB) October 08, 2012
A recent announcement by Tobacco Vapor Electronic Cigarette Association (TVECA) mistakenly alleged that V2 CIGS, the internet’s largest electronic cigarette retailer, made medical claims about e-cigarettes contrary to a 2010 federal appeals court ruling. In the same announcement, TVECA incorrectly attributed statements made by the Smoke-Free Alternatives Trade Association (SFATA) to V2 CIGS.
V2 CIGS has requested TVECA to issue a retraction, but TVECA has failed to do so at the time of this publication.
TVECA’s press release relied on video previously removed by V2 Cigs after a federal appeals court found that marketing e-cigarettes for therapeutic purposes would require a different regulatory scheme. Since the ruling, V2 CIGS has removed all materials that could possibly be misinterpreted as making therapeutic claims from all web-sites and advertising collateral under the company’s control, and has attempted to monitor any inappropriate dissemination. The video referenced in TVECA press release was made available online by one of the company’s four thousand independent affiliates. V2 CIGS has contacted this marketer and has requested that the material be removed from the internet immediately. V2 CIGS is very active in enforcing its advertising guidelines and works closely with its affiliates, merchandisers, distributors, and retailers to see that the company’s policies are strictly enforced.
Promoting itself as a modern alternative to traditional tobacco cigarettes, V2 CIGS makes no health claims and does not purport itself to be a smoking cessation tool. “We adhere to every regulation put forth by the FDA,” says V2 CIGS Co-Founder, Dan Recio. “We share a common goal. Standing unified as an industry and working with the FDA benefits the entire e-cigarette community.”
TVECA also erroneously claimed that V2 CIGS issued a press release on September 22, 2012. The release referred to by TVECA was not authored by V2 CIGS. The press release was authored by SFATA and stated that "e-cigarettes do not possess the same chemical and physical characteristics as tobacco products and therefore should not be regulated as such." Misattribution notwithstanding, Ray Story, CEO of TVECA, has agreed with SFATA’s statement. Earlier this year, Mr. Story said "we already know e-cigarettes are much safer than the conventional cigarette because you're not burning it, and you don't have the five or six thousand ingredients in cigarettes, which are mostly dangerous chemicals…[The] ingredients are all FDA approved."
V2 CIGS has implemented advanced quality control processes to ensure only the highest standards of product safety. The company is a model of self-regulation, and was the first brand to provide downloadable e-liquid batch reports for all of its products. “Online batch testing results are an essential component of our quality control process. We welcome other e-cigarette brands to join us in making this level of transparency an industry standard,” said Jan A. Verleur, CEO and Co-Founder of VMR Products LLC, the parent company of V2 CIGS.
V2 CIGS is a member of SFATA , a not-for-profit organization dedicated to transparency and heightened standards in the electronic cigarette industry. SFATA takes a proactive approach to standardizing quality in the electronic cigarette industry, promoting legislation and education. SFATA has received financial support from over 25 leading industry companies, including Green Smoke and V2 CIGS, who were active in the organizations founding.
V2Cigs.com is the #1 most visited electronic cigarette website in the United States and Internationally, as ranked by Alexa.com. The company provides quality products and consistent innovation to its customers. V2 CIGS has distinguished itself as a leader in the industry for its ever-expanding product lines, powerful vapor production and great taste. V2 CIGS provides a smokeless alternative to conventional cigarettes at a fraction of the cost. For more information, please visit V2 CIGS website at http://www.v2cigs.com/.
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