Hy-Vee Triathlon a Boost to Local Economy - ABC5 News Des Moines, IA

Hy-Vee Triathlon a Boost to Local Economy

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By Lisa Martone

Lmartone@myabc5.com

DES MOINES-- There is many events going on this weekend for Labor Day but the Hy-Vee triathlon by far is the largest.

It's large in size...

"There will be over 4000 athletes here," said Ruth Comer of the Hy-Vee Triathlon.

…And large in its boost to the local economy.

"They have estimated that it will contribute $4.5 million dollars," she said.

The much anticipated, internationally known Hy-Vee Triathlon starts this weekend. This year they are boasting the most athletes ever.

"We are very proud of the fact that we could put on a world class event like this and contribute to the local economy," Comer said. "That was really one of our goals when we started the triathlon six years ago."

A big recipient of the influx of athletes and spectators are hotels.

"It's been a big week," said Director of Sales for the Embassy Suites. "It started with Farm Progress, had the concert the other night, leads into the triathlon, there is another event at Wells Fargo, so demand has been great this week in the city."

Between the holiday weekend and the hotel's location close to the race, the Embassy Suites is booked solid.

"As a hotel the only thing we could really ask for is for demand to be created in the city," he said.

This year will far surpass all the others before. They are expecting hundreds more athletes and $1.5 million dollars more funneled through the metro than 2011.

The triathlon will kick off tomorrow with the Hy-Vee Triathlon Expo and then the first event will begin Saturday at 8 am.

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